Inspired by the idea of Geocaching game, Discovia is a travel app that will allow users to customize their local experiences at destinations around the world.
Discovia will allow the users to find the hidden gem of each cities and to save the locations they wish to visit. Discovia’s uniqueness will create a niche for the travel, gaming, and geocaching industry.
Project Duration: 3 weeks
Role: UX Designer and Visual Designer,
along with Stephanie Hudson—UX Designer,
and Van Truong—UX Designer
A recreational activity of hunting for and finding a hidden object by means of GPS coordinates posted on a website or an app.
WHAT IS GEOCACHING?
Our design team went geocaching! We downloaded a popular geocaching app onto our smart phones and off we went on our very first hunt. The riddles/clues leading to the prize was fun. After a nice stroll and a valiant team effort, WE FOUND IT! We were all really excited, but...
Is this it?! After an hour and a half of searching, the pay-off was anti-climatic. What we liked the most from the experience was the riddles and clues that lead us to find the beautiful areas of the city that we had not known about. Our immediate thought: Let’s create something more cooler and memorable.
We generated a survey to understand the demographic of our users. After the surveys, we identified and interviewed the extreme users both in the geocaching field and travel field as well as the regular users to find the best possible solution for our product. The extreme users were the ones who provided us with the most valuable insights.
GATHERING INSIGHTS AND DATA
(Surveys and Interviews)
After synthesizing all the information we gathered from research and interviews, we gained a better understanding of what motivates both travelers and geocachers.
Some Key Takeaways:
Geocaching is not so much about the object you find, it is about the experience of discovering it.
Geocachers and travelers both seek out “local gems” wherever they are.
Both groups have people who tend to fall into two categories: those who plan and those who are spontaneous.
Geocachers do not tend to plan geocaching time during most of their vacations.
Travels are usually interested in experiencing the area like a local and discover the local gems than visiting only the tourist spots.
Travel apps usually focus on popular landmarks and huge tourist destinations (information users can find anywhere).
MAKING SENSE OF ALL THE FINDINGS
(Synthesizing the Information)
After synthesizing the vast amount of data we gathered through research and interviews we created user personas to guide our design decisions.
GIVING FACE TO OUR FINDINGS
We rapidly and iteratively mocked up potential states of the product. This process generated feedback early and often which allowed us to improve the final design. Sketch, sketch and more sketches. We imagined and created memorable experiences for the user.
NEED FOR SPEED
(Design Studio and Rapid Prototyping)
After all the possible sketches and illuminating cases based on user feedback our final design turned into digital wire frames for one more testing.
With this version of Discovia App, users have an option of exploring now or planning ahead. They can either play the game by keeping the place a mystery and find the place with the provided clues, or opt out of the game and use the app as a directory of the places people recommend.
Users can also save the places they like to visit and use their app once they are there to visit the place.
BRINGING IT ALL TOGETHER
(Wireframes and Prototyping)