Is this it?! After an hour and a half of searching, the pay-off was anti-climatic. What we liked the most from the experience was the riddles and clues that lead us to find the beautiful areas of the city that we had not known about. Our immediate thought: Let’s create something more cooler and memorable.
We did some digging around (Survey and Interviews)
We generate a survey to understand the demographic of our users. After the surveys, we identified and interviewed the extreme users both in the geocaching field and travel field as well as the regular users to find the best possible solution for our product. The extreme users were the ones who provided us with the most valuable insights.